The Sportmetropole Berlin initiative
Staying ahead of the game!
Founded in 2009, the Sportmetropole Berlin initiative ensures that Germany’s capital city retains and develops its reputation as one of the top global locations for sports events. The initiative markets Berlin nationally and internationally as THE metropolis for sports in Germany. In this unique national cooperation, key decision-makers join stakeholders in Berlin’s sports sector, industry and the economy. These not only include major sports venues and events as well as Berlin’s top clubs, from the Olympiastützpunkt Berlin (OSP) to the Landessportbund e.V. (Berlin State Sports Association) and the Berlin Marathon, but also the Senate Department for the Interior and Sport, the Chamber of Commerce (IHK), Berlin Partner for Business and Technology, and visitBerlin. In addition, visitBerlin centrally coordinates the initiative’s activities.
This initiative also showcases the broad spectrum of high-profile sporting events both at home and abroad, leveraging the power of sport to market the city. In particular, this aims at heightening awareness of major national and international sporting events as well as matches on the professional club level and further boosting spectator numbers.
The Sportmetropole Berlin marketing activities include an annual joint event to mark the start of the season in this sports metropolis. The Berlin Superticket also provides sports fans with a unique product developed by Sportmetropole Berlin for the city. Available online at www.superticket.Berlin, the Superticket, which costs €49.90, offers locals and visitors alike the chance of visiting a home match at each of Berlin’s top professional clubs – 1. FC Union, Alba Berlin, Berlin Recycling Volleys, Eisbären Berlin, Füchse Berlin and Hertha BSC. The Sportmetropole Berlin marketing initiative is presented on the joint communication platform www.berlin-sportmetropole.de. And for those unable to visit a game themselves, our Facebook page offers followers all the latest updates and information – live from the stadium, arena, pitch and court!
Members of the Sportmetropole Berlin initiative:
- Proficlubs: 1. FC Union Berlin, ALBA Berlin, Berlin Recycling Volleys, Eisbären Berlin, Füchse Berlin, Hertha BSC
- Sportarenen: Max-Schmeling-Halle, Mercedes-Benz-Arena, Olympiastadion Berlin, Stadion an der Alten Försterei, Velodrom
- Institutionen: Berlin Partner für Wirtschaft und Technologie, Industrie- und Handelskammer Berlin (IHK), Senatsverwaltung für Inneres und Sport, visitBerlin
The City of Berlin is a member of the International Association of Event Hosts (IAEH). The IAEH is a worldwide organisation for all cities and countries that host major sporting or cultural events.
Image description (f.l.t.r.): Kaweh Niroomand (BR Volleys), Ingo Schiller (Hertha BSC), Andreas Statzkowski (Staatssekretär Senatsverwaltung für Inneres und Sport), Michael Müller (Regierender Bürgermeister von Berlin), Andrea Joras (Berlin Partner für Wirtschaft und Technologie GmbH), Marco Baldi (ALBA Berlin), Bob Hanning (Füchse Berlin), Oskar Kosche (1. FC Union Berlin), Klaus Böger (Lanessportbund Berlin e.V.), Stefan Ustorf (Eisbären Berlin)